Hottest Deals of Lazada's Mobile Power Sale With today's technology, not only is your smartphone a device which lets you communicate with friends and loved ones. It has become our gaming console, our photo album, our bank and our very own shopping mall. In the Philippines where the number mobile phones exceeds the country's population, it is no surprise that the mobile commerce revolution has already started. In celebration of Lazada's capability to bring every Filipino an effortless shopping experience through their smartphones, Lazada will hold a 4-day Mobile Power Sale from February 25 to 28. Throughout the sale, Lazada's best deals and flash sale products will be concentrated on the mobile app. Mark your calendars because one of the products below will surely get you excited for the upcoming sale! Get in touch with your techie side Discounts on your basic tech needs will be huge during the sale. On February 27 at 9PM, the sleek Infinix 10,400 mAh Power Bank will be on sale from P750 to P499! Aside from allowing you to charge two devices at a time, it also comes with an LED torch which comes in handy in dark places. Looking to enhance your viewing experience? The 32-inch Ace LED TV might be right for you. On February 25 at 12NN, this super slim LED TV could be yours for only P6,999 from its current selling price of P7,999! If that's not enough, pair it with a 1TB ADATA External Hard Drive and store tons of movies and TV series which you can enjoy later with your brand new TV. Ensuring a fast transfer with its SuperSpeed USB 3.0, it's also shockproof to ensure your treasured files are safe. It will be on sale for only P2,699 throughout the 4-day sale, a huge drop from its SRP of P4,399! In no time, it will be summer and before you now it, you're off to your next adventure. Make sure you capture every moment of your adventure with the Xiaomi Yi Waterproof Action Camera. This affordable 16MP action camera will be available for only P3,799 from its current selling price of P3,999.   Bargains for fashion staples Bags, watches and sunglasses? We've got you covered. From it's current price of P2,571, Lazada will be having a Michael Kors sunglasses for only P1,999. This deal will be available through a flash sale on Feb. 27 at 9AM so make sure you wake up early because a lot of other people will be looking to purchase this awesome pair of shades. The Jewelmine Mcqueen Victoria Bag will also be discounted from P790 to P550. With a spacious interior and a very elegant design, this bag can serve you for all occasions! Lastly, for guys looking for a chic digital watch, the Casio Digital Stainless Steel Strap Watch will be on sale for only P1,399. Keeping up with your lifestyle  Do you love staying outdoors? The well-regarded XiX X8 Montain Bike which usually costs P10,800 will be available for a very low price of P7,399! Get ready because this mountain bike is ready to give you that awesome rough road experience! If you're someone who loves camping or just someone who randomly takes on adventures, then the  Racini Mountaineering Backpack is for you! 33% will be slashed from its selling price of P1,200. This rad-looking backpack will be yours for only P799 during the 4-day Mobile Power Sale. For those who love to stay indoors, you will enjoy cooking more with the Ikea Annons Cookware 5-piece Set. Made from stainless steel and with glass lids, you'll be glad to know that this kitchen must-have will only cost P699 if you buy it from your Lazada mobile app. And while you're cooking your favorite dishes, make sure you cook enough rice for the family with the Matrix MX-RC3500 1.8L Rice Cooker. With a capacity of up to 10 cups, you can even invite guests to try out your best dish without worrying if you have enough rice to go along with it. The Matrix rice cooker will only cost P599 during the Mobile Power Sale. There's a whole lot more deals available! Yes that's right! The ones you've read are just some of the Mobile Power Sale's great bargains. Make sure you download the Lazada Mobile App because there will be a lot of awesome deals which are exclusively available through it. Again, the Mobile Power Sale is a 4-day treat beginning on February 25 until the 28th. With payday coming very soon, you can enjoy most of Lazada's deals through the Cash on Delivery option!

Lazada PH on Mobile Commerce: We shop like we Facebook

Lazada PH on Mobile Commerce:
We shop like we Facebook

The intimacy of the personal smart device, and prevalent social media snacking behavior, has generated a new form of shopping​: Mobile Snack Shopping.

According to Facebook, social media apps (FB / Instagram) are intuitively formed for bite sized discovery and snacking of content. With Filipino smartphone user habits primarily shaped by social media consumption, it is no surprise, that Filipinos' mobile shopping habits have similar patterns.

Massive small buys, on small screens
The average cost of an item purchased on the Lazada mobile app is 15​% less than items purchased via desktop. But this lower average spend is easily offset by the massive growth of the app portal, up 400% from 2014. This massive growth of m commerce mirrors the Philippine digital landscape where mobile devices are the first and primary source of digital access.

Low cost categories give more reason to browse According to internal Lazada data, the most popular product categories for app purchases are: Beauty Tools, Food Supplements, Portable Audio, Kitchen & Dining, Small Kitchen Appliances, Diaper & Potty, and Fragrances. The nature of these low cost categories is that they do not have intimidating price points and therefore give more opportunity for product discoveries. In fact consumers spend 67% more time in browsing Lazada through the app versus desktop. This low cost behavior has similarities to short form content consumption on popular platforms like Youtube, and Facebook. Short videos, gifs, and images, all have relatively low demand on time and bandwidth thus encouraging discovery and consumption of multiple pieces of bite sized content. We snack on content in the same way we browse for good deals: one scroll at a time.

Dead Time is Deal Time Just as checking social media through your mobile has become a habit during breaks, so too has mobile or app commerce and total traffic peaks during break times. 9am, 12 noon and 8pm, all show peaks in browsing and purchase quite similar to mobile social media consumption peaks.  This habitual browsing makes Lazada mobile app users 10% more loyal in terms of repurchase vs. non-mobile purchases. Free time is so pivotal to increase shopping behavior that Lazada actually targets key holidays for its major sales like the recently concluded Chinese New Year and the upcoming Mobile Power Sale from February 25-28, featuring app-exclusive deals. Lazada will also celebrate its 4th anniversary from March 15-18, with birthday blowout specials on the mobile app. ​ Ubiquity makes it utility With 3G smartphones projected to have 100% penetration by 2020, and the constant stream of free content from service providers like Globe, we can expect more and more Filipinos immerse themselves in social media and m-commerce through mobile apps. Content partnerships with Disney and NBA can potentially open up more premium purchasing behavior. Just as Facebook has become the default utility for friends to keep tabs, how Youtube has emerged as the third big “TV network,” how Video On Demand services like HOOQ and Netflix have become the new cable, so too will m-commerce emerge as the other big player in Philippine retail. It makes more and more sense for companies, especially those who thrive on the 'tingi' or “sachet” mentality, to consider​ app-​commerce, as a priority distribution channel. The consumer predisposition to small, frequent purchases and the active pursuit for best value via the app makes it very likely that Pinoys will check out the latest sale just as quickly as they check out their latest social media status updates.

About Lazada Lazada (www.lazada.com.ph) is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime. For more information, please visit http://www.lazada.com.phLAZADA. For updates on Lazada’s latest innovations, as well as activities, contests and promotions